File Under Fire

Americans will buy anything. Literally, and metaphorically.

Take Ronald Reagan. When Regan wanted to make a point during a press conference, he would lean right into the microphone, and get softer
and softer
until he was talking like
this.
The more important it was
the softer
and more intimate
it would get.

With lots
and lots
of
pauses.
Like he was trying to remember something that happened
a long time ago,
but he could never really quite put his
finger on it.

And when he talked
he was singing to you,
and what he sang was
When You Wish Upon a Star.