Herald's Purple Crown

Bucking the rich and lazy tradition of sequel numeration, the makers of the upcoming Fantastic Four follow-up have opted instead for a subtitle. Come June 15 next year, we'll all be forgetting to see Fantastic Four: Rise of The Silver Surfer.

"In the sequel, the enigmatic, intergalactic herald, The Silver Surfer, comes to Earth to prepare it for destruction. As the Silver Surfer races around the globe wreaking havoc, Reed, Sue, Johnny and Ben must unravel the mystery of The Silver Surfer and confront the surprising return of their mortal enemy, Dr. Doom, before all hope is lost."

They're not even mentioning Galactus in the title, which is the real menace Silver Surfer warns of in the comic. It concerns me that the title features the messenger of the problem, but not the problem itself. It's like pointing out your "missing fingertips" when really you should be worried about the Leprosy coursing through your body.