London just unveiled the new mascots (Wenlock and Mandeville) for the 2012 Summer Olympics and... well, let's let them try to explain:
"Two parts-Pokemon to one-part lava lamp with yellow 'Taxi' lights on their foreheads, the distinctive characters are intended to capture the imagination of children and work as well in the digital world as they will in costume form at trackside in 2012.Two parts-Pokemon? I don't see a lick of Pokemon in either one of them. What I see is two grown-ass men in ridiculous costumes reconsidering the choices they've made in life.
"They are a central part of London's £70 million merchandising budget, and organisers hope the mascots will contribute up to 20 per cent of that sum through sales of T-shirts, key-rings, tea-towels and the like.
The Cyclops design allows the mascots' eyes to work as lenses, and digital cameras in the shape of the characters will be available"
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